Last updated: 8 September 2026
These terms govern your use of enablai.co.uk. By using this website you accept them. If you do not accept them, please do not use the site.
These terms cover the website only. Work we do for clients is governed by the written engagement terms agreed for that work, which take precedence over these terms in the event of any conflict.
1. Who we are
This site is operated by Enablai Ltd, registered in England and Wales under company number 17153203. Our registered office and full company details are in our Legal Notice. Contact: max@enablai.co.uk.
2. Changes to these terms and to the site
We may amend these terms at any time by revising this page. The version in force when you use the site is the one that applies. We may change, suspend, or withdraw the site or any part of it without notice, and we do not guarantee it will always be available or uninterrupted.
3. Your use of the site
You may use this site for lawful purposes connected with evaluating, procuring, or receiving our services, and you may view, download for caching, and print pages for your own internal business use.
You must not:
- use the site in any way that breaches any applicable law or regulation, or for any fraudulent or harmful purpose;
- attempt to gain unauthorised access to the site, the server it is hosted on, or any connected system, network, or database;
- introduce any virus, trojan, worm, logic bomb, keystroke logger, spyware, or other malicious or technologically harmful material;
- attack the site by denial-of-service or distributed denial-of-service;
- reproduce, duplicate, copy, resell, or otherwise commercially exploit any part of the site except as these terms permit;
- use any robot, spider, scraper, or other automated means to access the site other than a compliant search engine crawler, or use the site or its content to train, fine-tune, evaluate, or build any machine learning model, dataset, or artificial intelligence system without our prior written consent;
- systematically extract or re-utilise any part of the content of this site in a way that infringes our database right;
- remove, obscure, or alter any copyright, trade mark, or other proprietary notice;
- frame, mirror, or deep-link to the site in a way that suggests any association or endorsement we have not given, or that presents our content as your own.
Committing a cyber offence against this site is a criminal offence under the Computer Misuse Act 1990. We report such breaches to law enforcement and cooperate with them, including by disclosing your identity. Any breach of this section ends your right to use the site immediately.
4. Intellectual property
All intellectual property rights in this site and its content belong to us or our licensors. Nothing in these terms transfers any of those rights to you, and all rights not expressly granted are reserved.
"Enablai" is a trade mark of Enablai Ltd. You may not use it without our written permission.
You may quote short extracts from our published research and articles provided you attribute them to Enablai Ltd, link to the source page, do not alter their meaning, and do not use them to imply we endorse you or your products.
If you believe content on this site infringes your rights, contact max@enablai.co.uk with details of the work, the location of the material, and a statement of your rights in it. We investigate and act promptly on well-founded notices.
5. Content on this site is not advice
The content of this site is provided for general information. It is not professional advice and must not be relied on as such.
We are not authorised or regulated by the Financial Conduct Authority, the Solicitors Regulation Authority, or any other statutory regulator, and nothing on this site is legal, regulatory, financial, tax, investment, or medical advice. Guidance on artificial intelligence law, regulation, and governance is our commentary as practitioners; it is not a legal opinion and it changes quickly.
Before acting on anything you read here, take advice qualified to your circumstances. We disclaim all liability for anything done or not done in reliance on this site.
6. Accuracy, forward-looking statements, and case studies
We take care over our content but we do not warrant that it is accurate, complete, or current. Statements about future capability, roadmaps, market direction, or the effect of proposed regulation are our views at the time of writing and are not promises.
Where we publish case studies, results, or metrics, they describe outcomes achieved for specific clients in specific circumstances and are not a representation that you would achieve the same. Where a client has asked to remain unnamed we describe them generically; those engagements are real and we can provide references on request, subject to that client's consent.
7. Testimonials and reviews
This site currently displays no testimonials, reviews, or endorsements. If we add any, they will be genuine, given by the person or organisation named or generically described, and used with their permission. We will not write reviews in other people's voices, publish incentivised reviews without disclosing the incentive, suppress unfavourable feedback, or present the words of one client as those of another. This reflects our obligations under the Digital Markets, Competition and Consumers Act 2024 and, more simply, how we prefer to do business.
If you believe anything on this site is inaccurate, tell us at max@enablai.co.uk and we will investigate.
8. Links to and from this site
Links to third-party sites are provided for convenience. We do not control them, do not endorse them, and accept no responsibility for their content, accuracy, or privacy practices. Follow them at your own risk and read their terms.
You may link to our home page provided you do so fairly and lawfully, without damaging our reputation or taking advantage of it, and without suggesting any association or endorsement. We may withdraw permission at any time.
9. AI-assisted content
Some of the content on this site is drafted with the assistance of artificial intelligence. Everything we publish is reviewed before publication by Max Ayers, Director, who holds editorial responsibility for it, and a notice to that effect appears in the footer of every page. We do not publish synthetic audio or video of real people. Our full approach, including our position under Article 50 of the EU AI Act, is set out in our responsible AI statement.
10. Material you send us
If you send us an enquiry, comment, application, or any other material through this site, you confirm it is yours to send and does not infringe anyone's rights or break any law. You grant us a non-exclusive, royalty-free licence to use it for the purpose for which you sent it. We treat unsolicited ideas as non-confidential unless we have signed a confidentiality agreement with you, so please do not send us anything commercially sensitive without one.
Personal data you send is handled under our privacy policy.
11. Our liability
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited.
If you use this site as a business or for business purposes: we exclude all conditions, warranties, representations, and other terms that might otherwise be implied by statute, common law, or equity. We are not liable for any loss of profit, sales, business, revenue, contracts, anticipated savings, goodwill, or reputation, for business interruption, for loss or corruption of data, or for any indirect or consequential loss, however arising, in connection with your use of, or inability to use, this site or anything on it. Our total liability arising out of your use of this site is limited to £100.
If you are a consumer: we are responsible for loss or damage you suffer that is a foreseeable result of our breaking these terms or failing to use reasonable care and skill, but we are not responsible for loss or damage that is not foreseeable. We are not liable for business losses; if you use the site for any commercial purpose the business terms above apply instead. Nothing in these terms affects your statutory rights.
We do not warrant that this site or any linked site is free from viruses or other malicious code, and you are responsible for your own protection against them.
12. Suspension and termination
We may suspend or terminate your access to this site at any time, without notice, if you breach these terms.
13. General
If any provision of these terms is found to be invalid or unenforceable, the remainder continues in force. Our failure to enforce any provision is not a waiver of it. These terms are between you and us; no other person has any right to enforce them.
14. Governing law and jurisdiction
These terms and any dispute arising out of them are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
If you are a consumer resident in Scotland or Northern Ireland you may also bring proceedings in your own courts. If you are a consumer resident in the European Union, nothing in this clause deprives you of the protection of the mandatory consumer law of your country of residence or of your right to bring proceedings there.
15. Contact
max@enablai.co.uk · contact form · by post to the registered office shown in our Legal Notice